The article “Re-Viewing Visual Literacy in the ‘Bain d’ Images’ Era” by Maria D. Avgerinou shows us how visual media has become a dominant force in our lives. This image bath influences how we see ourselves and the world around us, shaping our beliefs, values, and lifestyles. The author points out that not only TV but also the internet, films, and advertising contribute to this flood of visual messages.
Nicholas Mirzoeff’s ideas are suggesting that our current postmodern culture is best understood visually, much like how the 19th century was represented through newspapers and novels. He argues that postmodernism emerged from modernism’s failure to effectively visualize the world, leading to a need for new ways to interpret our visually dominated culture.
The article also says that many people are unaware of how much visual media affects them, similar to a fish not realizing it’s wet. This lack of awareness can be problematic because it means people might still think that print culture is the main way we understand the world, which is no longer true.
The author stresses the importance of teaching visual literacy to help people better understand and analyze the visual messages they encounter daily. This is especially crucial for younger generations who are growing up surrounded by visual media.
In summary, the article calls for a greater focus on visual literacy to navigate and make sense of our image-saturated world.
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